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WordPress Expert

Plugin / Theme Customization

jQuery & CSS Enqueuing

Coding & PHP Programming

UI/UX Experience

API & Ecommerce

Mobile Responsive Design

Basic Principle of SEO

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About Me

Website Design & Development Expert

Hi, I’m a  freelance Website Designer & Developer, an expert in WordPress platform. I have extensive experience in UI/UX and I can create a beautiful website in mobile responsive design.

I build a website for fun but eventually, it became a passion. I can build or customize WordPress theme from scratch, build a custom plugin, use a child theme, enqueue scripts like jQuery and CSS inside functions.php, create a custom post type and custom template page, custom header, or footer. I’m also familiar with other WordPress plugins like Stripe with Gravity Form (for API integration like credit card payment method, Paypal Integration, Amazon payment gateway), Contact Forms 7, Revolution Slider & Layer Slider for WordPress header section (to create animated text or images), Woocommerce (for Online Shop). For visual page editor or page builder, I have extensive experience using WPBakery or Visual Composer with the knowledge to add custom elements to the existing elements (by creating a plugin to add more customized features to the existing elements), Thrive Architect (visual editor for a fast and easy layout design for post articles or blogs),  Avia Layout Builder (a default layout builder for enfold theme), Divi, Elementor, Gutenberg (a brand new editor for WordPress platform).

My other skills are jQuery, Ajax, JSON, CSS3, HTML5, Bootstrap, MySQL, Cpanel (WHM, Lonex , GoDaddy, Siteground), WPENGINE server, Cloudflare, PHPMyAdmin (with knowledge on how to setup SSL certificate, changing DNS records to redirect the domain name to a third-party hosting), experience with SCSS or SASS, native PHP & MVC programming (like Laravel & CakePHP), CRM like Mailchimp for an email campaign and Manychat for Facebook messenger broadcasting and chatbot auto-responder,  I can convert PSD to WordPress or clone a website from scratch and I master the CSS hierarchy to deliver the best result for the required design.

The web tools & technologies I’m using for building a website are Sublime Text and Notepad++ (for the text editor), HeidiSQL (for MySql management tool), XAMPP or WAMP (for localhost) or Vagrant (for the virtual machine used to run local ssh for Laravel), Adobe Photoshop and Adobe Illustrator (for design and wireframing or prototyping),  Sony Vegas Pro and Photodex (for a video editor and photo slides), Bitbucket (for git repository), FTP or File Transfer Protocol (use to transfer a larger file to the server).

For the task management tool, I’m familiar with using Basecamp, ASANA, Monday, and Kanban.

For SEO I use the following plugins like W3 Total Cache, Autoptimize, WP Rocket, Yoast SEO, Google Analytics, and I also abide by all basic principles of SEO like optimizing images, minify CSS and Javascript.

About my character, I am reliable, flexible person, goal-oriented, deadline-sensitive, accommodating, and able to work with minimal supervision.


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Successful Projects & Satisfied Clients


Successful Projects


Happy Clients


I highly recommend Frances for WordPress Developer. He can handle almost everything that I ask him to build in this platform.


I’m happy doing business with Frances Baena. He works perfectly just the way I wanted.

John HarderAuthor

I hired Frances to develop one of our websites and I like what he did. I certainly to hire him again for the next project.

Mr. ZAdministrator