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WordPress Expert

Plugin / Theme Customization

jQuery & CSS Enqueuing

Coding & PHP Programming

UI/UX Experience

API & Ecommerce

Mobile Responsive Design

Basic Principle of SEO

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About Me

Website Design & Development Expert

Hi, I’m a  freelance Website Designer & Developer, an expert in WordPress platform. I have extensive experience in UI/UX and I can create a beautiful website in mobile responsive design.

I build a website for fun but eventually, it became a passion. I can build or customize a WordPress theme from scratch, build a custom plugin, use a child theme, enqueue scripts like jQuery and CSS inside functions.php, create a custom post type and custom template page, custom header, or footer.

These are the plugins and themes that I’m very familiar using with WordPress:
1.) WPBakery or Visual Composer (with the knowledge to add custom elements to the existing elements by creating a plugin to add more customized features to the existing elements)
2.) WCK – Custom Fields and Custom Post Types Creator
3.) Advanced Custom Fields
4.) Contact Forms 7
5.) Revolution Slider
6.) Layer Slider for WordPress header section (to create animated text or images)
7.) All in One WP Migration (Use to backup and migrate WordPress website)
8.) Thrive Architect (visual editor for a fast and easy layout design for post articles or blogs)
9.) Avia Layout Builder (a default layout builder for enfold theme)
10.) Divi page builder
11.) Elementor
12.) Gutenberg block editor
13.) Role Capabilities
14.) findgo theme (Directory theme)
15.) WP Job Manager – WooCommerce Paid Listings
16.) Woocommerce (for Online Shop)
17.) WooCommerce Memberships
18.) WooCommerce Subscriptions
19.) Stripe payment method (for API integration like a credit card )
20.) Easy WP SMTP
21.) Say what (replaces original text from the plugin)
22.) Gravity Form (Can also be used for the custom post type)
23.) Gravity Forms Post Updates
24.) Gravity Form Custom Post Types
25.) Search and Replace (use to fix mixed content)
26.) WordPress Email and Alert (new user registration notification)

Here are my other experiences in WordPress:
1.) Sensei Learning Management System (LMS)
2.) Building directory theme using the findgo theme
3.) Paypal Integration
4.) Customize my account navigation menu in Woocommerce
5.) Created a custom post type for Journal or Diary
6.) Created dataTable Records Management System

My other experience:
1.) Setup Amazon payment gateway in Shopify
2.) Cpanel (WHM, Lonex, GoDaddy, Siteground)
3.) WPENGINE server
4.) Cloudflare
5.) PHPMyAdmin
6.) Knowledge on how to setup SSL certificate
7.) Change DNS records to redirect the domain name to a third-party hosting (My experience is from GoDaddy to WPENGINE)
8.) Mailchimp – Customer relationship management (CRM)
9.) Manychat (for Facebook messenger broadcasting and chatbot auto-responder)
10.) Convert PSD to WordPress
11.) Clone a website from scratch

My skills and expertise:
1.) Expert in jQuery
2.) Ajax
3.) JSON
4.) CSS3 (I master the CSS hierarchy to deliver the best result for the required design)
5.) HTML5
6.) Bootstrap
7.) MySQL
8.) SCSS or SASS
9.) Native PHP
10.) MVC programming (like Laravel & CakePHP)

For SEO I use the following plugins and applications:
1.) W3 Total Cache
2.) Autoptimize
3.) Async JavaScript
4.) WP Rocket
5.) Yoast SEO,
6.) Google Analytics
7.) Google Console
8.) Google Tag Manager (Creating tags and events)
9.) UTM Builder (for UTM URL linking)

And I also abide by all basic principles of SEO like optimizing images, minify CSS and Javascript.

The web tools & technologies I’m using for building a website are Sublime Text and Notepad++ (for the text editor), HeidiSQL (for MySql management tool), XAMPP or WAMP (for localhost) or Vagrant (for the virtual machine used to run local ssh for Laravel), Adobe Photoshop and Adobe Illustrator (for design and wireframing or prototyping),  Sony Vegas Pro and Photodex (for a video editor and photo slides), Bitbucket (for git repository), FTP or File Transfer Protocol (use to transfer a larger file to the server).

For the task management tool, I’m familiar with using Basecamp, ASANA, Monday, and Kanban.

About my character, I am a reliable, flexible person, goal-oriented, deadline-sensitive, accommodating, and able to work with minimal supervision.


ammarzonas demo




Successful Projects & Satisfied Clients


Successful Projects


Happy Clients


I highly recommend Frances for WordPress Developer. He can handle almost everything that I ask him to build in this platform.


I’m happy doing business with Frances Baena. He works perfectly just the way I wanted.

John HarderAuthor

I hired Frances to develop one of our websites and I like what he did. I certainly to hire him again for the next project.

Mr. ZAdministrator